Local Marketing is vital to your company’s long-term success, legacy, lead generation and market growth. Done strategically, Local Marketing will add significant value to your bottom-line.
According to MarketingCharts.com, the top 6 Industrial Marketing budget trends are:
- Social Media
- Content Creation and Distribution
- Company Website
- Search Engine Optimization (SEO)
- Email Marketing using In-House Lists
Companies must recognize that these marketing investment trends will exponentially grow over time. Companies who understand this will have a strategic and competitive advantage in there Market. The power of these top-trending marketing platforms proves itself when properly aligned with your company’s overall strategic vision.
Proactive Alignment results in a powerful marketing funnel giving you a commanding advantage over your Industrial competitors while better serving your current customers. Your company then has the right tools to interest prospects and increase market reach.
Marketing effectively aligns the following 6 marketing strategies to ensure a clear and cogent message.
The 6 marketing strategies are:
- Direct Mail
- Corporate Literature, Brochures and Promotional Pieces
- Public Relations
- Market Education:
- Education Based Marketing
- Email Campaign
- Affiliate Marketing
- Landing Page
- Automation Funnels
In many companies, the Marketing strategies are out of alignment. This means that messaging is not consistent across the 6 marketing disciplines. The right hand doesn’t know what the left hand is doing. Additionally, effective assessment of each marketing strategy is not tracked. A tracked strategy GROWS!