About Us = About You
We help business leaders stay current while managing growth and casting vision for the future. We have developed a methodology for growth and eliminate months or years of growing pains by providing access to proven tools and a network with experienced specialists.
We improve business value, scale and liquidity and adding shareholder value.
01
What We Do
Floraldino helps entrepreneurs protect and grow what they’ve built. For leaders ready to scale, prepare for succession or sale, or secure their company’s future, we’re the partner who makes sure your life’s work thrives.
- Build stable, scalable growth and strengthen your entrepreneurial foundation
- Open up new (international) markets without adding unnecessary complexity
- Help you win larger clients and structure complex, high-value deals
- Provide senior mentoring and executive sponsorship to anchor strong leadership
- Use smart tools, proven models, and a powerful network to accelerate commercial results
02
Our Approach
At Floraldino, you work with seasoned specialists who combine multiple areas of expertise, with decades of experience at C-level and as entrepreneurs themselves. Many have successfully built, scaled, and sold organizations, and bring that real-world perspective to every engagement.
Over the past two decades, this has grown into a worldwide network of business leaders and specialists that we can mobilize around your specific growth challenge. This network gives you access to knowledge, opportunities, and talent that would otherwise take years to build.
We focus on practical goals, a clear and executable plan, and hands-on implementation that can be continuously refined and optimized. You get strategy that translates directly into action, and action that is measured, adjusted, and improved over time.
Together with experienced entrepreneurs and commercial growth accelerators, we step into businesses where potential is clear, but the next growth or succession phase requires fresh energy, strategy, and leadership. We bring structure, commercial acceleration, and sustainable value creation, as a partner who thinks with you, acts alongside you, and takes real responsibility.
Our Mission
Sharing hard‑won knowledge and experience is at the heart of our mission. We focus on realizing the value improvement you are aiming for, being ready when the moment comes to hand over to new leaders, customers, or investors, and shaping a clear, confident exit strategy.
Success looks different for every organization and every entrepreneur. Together, we define what success means for you and your stakeholders, and translate that into a concrete roadmap: a living plan that makes progress measurable, repeatable, and expandable over time.
We start from the strength you already have. Floraldino takes your existing foundation and makes it the launchpad for the next chapter, preserving your culture and core while scaling performance. With strategic and hands‑on leadership, we strengthen the base and turn it into sustainable, future‑ready success.
Testimonials & featured Clients
Blog, News, & Resources
We have your plan for success.
We help with strategic challenges such as; Corporate strategy & hierarchy, Geographical-Product & Market Structures, Marketing & Sales strategy, Sales Execution planning.
Plan: reason for existence of your organization; Who? Why? What? How?
Create your own company strategy, sales or marketing plan. We can help with the basics for your jump start Sales Plan - This helps you by providing a framework to define the key components needed in a Sales Plan. SWOT analyses Go to Market Plan Buyer persona(s)...
Affiliate-program
As an Ambassador or Partner you can earn Commission for every new customer or promote yourself and receive a consultancy fee. How does it work? It works simple: sign up and become a Ambassador or Partner. Ambassador > if you provide leads that can become new...
Requirements for setting up a European Company?
To establish a European Company you must abide by all the requirements listed below: Your registered office and your head office must be in the same EU country. You must have a presence in other EU countries (subsidiaries or branches), or all companies involved need...
How to set up a European Company?
There are four ways to set up a European Company, depending on your situation: Merger (to form a European Company). For Public limited liability companies. Requirements: At least 2 companies from different EU countries. Forming a European holding company. For Public...
Contact Us
Every organization is unique and has different needs. We think along with you to find the best solution. Would you like more information about the services we offer? Schedule An Appointment or Consultation.
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Schedule your call
Schedule a call and discuss your goals and challenges
Together we will discuss potential, create a plan and define goals
Let us handle the rest. Execution of the plan, regular consultation and reporting of the results
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Our Senior Contributors
Our Contributors are successful, independently thinking and operating advisers and consultants. They attach great importance to a stimulating working environment: professional, personal, unburdening, challenging.
They are multilingual, experienced and well-educated in a wide variety of fields. Most individuals have worked or studied abroad, and all bring unwavering commitment to client satisfaction with everything they undertake.
Jeroen Balzer
Jeroen is a hands-on entrepreneur, Certified Sales Executive (CSE®) with SMEI, and seasoned business leader who has founded multiple companies and held senior executive roles across the US and Europe. With more than 20+ years of commercial and operational leadership experience spanning start-ups, scale-ups, and global enterprises, he brings deep expertise in corporate development, strategic partnerships, sales transformation, consultancy, and complex deal execution.
Throughout his career, Jeroen has operated at boardroom level as an executive sponsor, leading and closing large strategic deals with corporate clients and global partners. He understands how to navigate high-stakes environments, align decision-makers, and create long-term value on both sides of the table.
For founders preparing to scale, planning succession or exit, or securing the future of their company, Jeroen acts as a true partner: engaged, accountable, and execution-driven. He brings ownership, energy, and a builder’s mindset, strengthening business models, expanding revenue, and creating lasting value for employees, customers, and shareholders.
Scott MacKenzie
Scott is a Senior Executive and speaker with over 30 years of global business management, finance, mergers and acquisitions, business development, supply chain management, marketing and information technology experience.
Scott consistently provided solid sales, strategic planning, business development, management and leadership to improve overall business efficiency and financial success.
Niels Achterberg
Setting things in motion, that's about what Niels likes to do. Niels loves to work with people, touch and inspire them and create a space for them to unleash their full potential. With a background in management, business development, hr and marketing, He tries to merge different perspectives into an effective, personal and people oriented approach. Because in the end, people are the most valuable resource your company will ever have.
Jane de Lira
Jane has more than 20 years of experience in managerial positions at B2B companies in financial services, software and logistics. A respected leader and business partner with strong communication and decision-making skills that help entrepreneurs grow their business quickly.
As a financial advisor, she knows that a holistic approach is needed to expand your business. She is also an inspiring speaker, coach and trainer.
Jane is able to see the bigger picture to lead and contribute to broader organizational strategic growth initiatives and optimize investments to create value.
Greg Wright
Greg takes a “Results Matter” approach to building out world-class sales and marketing organizations. As a leader, his focus is to develop and maintain a highly cooperative, energetic and competitive culture. His passion is to out strategize, out think, and out close the competition while continuing to focus on doing the right things.
Ultimately, we win when our customers are achieving the results we tell them they will achieve.
You as our new Contributor?
Do you recognize yourself in this story and are you considering continuing your consultancy career, but in a different way? We are looking for senior contributors with a rich experience in doing business internationally.