About Us = About You
We help business leaders stay current while managing growth and casting vision for the future. We have developed a methodology for growth and eliminate months or years of growing pains by providing access to proven tools and a network with experienced specialists.
We improve business value, scale and liquidity and adding shareholder value.
01
What We Do
Floraldino helps entrepreneurs protect and grow what they’ve built. For leaders ready to scale, prepare for succession or sale, or secure their company’s future, we’re the partner who makes sure your life’s work thrives.
- Build stable, scalable growth and strengthen your entrepreneurial foundation
- Open up new (international) markets without adding unnecessary complexity
- Help you win larger clients and structure complex, high-value deals
- Provide senior mentoring and executive sponsorship to anchor strong leadership
- Use smart tools, proven models, and a powerful network to accelerate commercial results
02
Our Approach
At Floraldino, you work with seasoned specialists who combine multiple areas of expertise, with decades of experience at C-level and as entrepreneurs themselves. Many have successfully built, scaled, and sold organizations, and bring that real-world perspective to every engagement.
Over the past two decades, this has grown into a worldwide network of business leaders and specialists that we can mobilize around your specific growth challenge. This network gives you access to knowledge, opportunities, and talent that would otherwise take years to build.
We focus on practical goals, a clear and executable plan, and hands-on implementation that can be continuously refined and optimized. You get strategy that translates directly into action, and action that is measured, adjusted, and improved over time.
Together with experienced entrepreneurs and commercial growth accelerators, we step into businesses where potential is clear, but the next growth or succession phase requires fresh energy, strategy, and leadership. We bring structure, commercial acceleration, and sustainable value creation, as a partner who thinks with you, acts alongside you, and takes real responsibility.
Our Mission
Sharing hard‑won knowledge and experience is at the heart of our mission. We focus on realizing the value improvement you are aiming for, being ready when the moment comes to hand over to new leaders, customers, or investors, and shaping a clear, confident exit strategy.
Success looks different for every organization and every entrepreneur. Together, we define what success means for you and your stakeholders, and translate that into a concrete roadmap: a living plan that makes progress measurable, repeatable, and expandable over time.
We start from the strength you already have. Floraldino takes your existing foundation and makes it the launchpad for the next chapter, preserving your culture and core while scaling performance. With strategic and hands‑on leadership, we strengthen the base and turn it into sustainable, future‑ready success.
Testimonials & featured Clients
Blog, News, & Resources
Get, keep & develop more value
What is the true value of your company? What successful organizations have in common; They know what they stand for. They know what their purpose is. They plan their resources in a disciplined and planned manner. The definition of madness … Continue to do the same and...
Language is a powerful tool
Language is a powerful tool in every marketing campaign. We have the experts who combine the language of a local culture and customs with the right marketing skills. You should do as much research as possible before entering any new market. This will help you avoid...
Partner onboarding workshop
Partner Onboarding allows partners to get up to speed quickly, by providing them an overview of your portfolio and all the tools and systems they need in their daily work. Partner Onboarding allows partner new hires to get up to speed quickly, by providing them an...
HR, Local & Dedicated
While certain countries may look attractive, local legislation and labour may turn out to be issues that can impact the creation or future growth of your company. We know which countries have skilled labour pools and the required talent to help drive your business...
How To Choose The Best Country For Business Expansion?
While certain countries may look attractive, local legislation, labour and the funding market may turn out to be issues that can impact the creation or future growth of your company. People ask me questions about witch countries are known for their bureaucracy or...
Your Global Marketing goal?
Decide the marketing goal of your international business before you start doing business in another country. What goods or services would you like to offer? We help you to define your marketing goals and consider the image you want to present for your products or...
Methods for valuing a company
Before a investor our buyer is going to take over a company, a valuation must be determined. You can value a company in different ways, but it is not always easy. A company that has been around for several years can be appreciated in different ways. We have worked out...
Outsourced VP of Sales
Looking for a new sales leader or maybe someone who is able to build your new region from scratch. We work with you to guide you in determining what type of individual will benefit your organization. We have local and experienced candidates for clients who are...
Sales Outsourcing
You have invested in your sales and marketing organisation and maybe seen some results, but you're not driving the return you anticipated. Is it your strategy? Your sales? Your marketing? Do you outsource parts of it, or do you take a different approach to build...
Contact Us
Every organization is unique and has different needs. We think along with you to find the best solution. Would you like more information about the services we offer? Schedule An Appointment or Consultation.
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Together we will discuss potential, create a plan and define goals
Let us handle the rest. Execution of the plan, regular consultation and reporting of the results
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Our Senior Contributors
Our Contributors are successful, independently thinking and operating advisers and consultants. They attach great importance to a stimulating working environment: professional, personal, unburdening, challenging.
They are multilingual, experienced and well-educated in a wide variety of fields. Most individuals have worked or studied abroad, and all bring unwavering commitment to client satisfaction with everything they undertake.
Jeroen Balzer
Jeroen is a hands-on entrepreneur, Certified Sales Executive (CSE®) with SMEI, and seasoned business leader who has founded multiple companies and held senior executive roles across the US and Europe. With more than 20+ years of commercial and operational leadership experience spanning start-ups, scale-ups, and global enterprises, he brings deep expertise in corporate development, strategic partnerships, sales transformation, consultancy, and complex deal execution.
Throughout his career, Jeroen has operated at boardroom level as an executive sponsor, leading and closing large strategic deals with corporate clients and global partners. He understands how to navigate high-stakes environments, align decision-makers, and create long-term value on both sides of the table.
For founders preparing to scale, planning succession or exit, or securing the future of their company, Jeroen acts as a true partner: engaged, accountable, and execution-driven. He brings ownership, energy, and a builder’s mindset, strengthening business models, expanding revenue, and creating lasting value for employees, customers, and shareholders.
Scott MacKenzie
Scott is a Senior Executive and speaker with over 30 years of global business management, finance, mergers and acquisitions, business development, supply chain management, marketing and information technology experience.
Scott consistently provided solid sales, strategic planning, business development, management and leadership to improve overall business efficiency and financial success.
Niels Achterberg
Setting things in motion, that's about what Niels likes to do. Niels loves to work with people, touch and inspire them and create a space for them to unleash their full potential. With a background in management, business development, hr and marketing, He tries to merge different perspectives into an effective, personal and people oriented approach. Because in the end, people are the most valuable resource your company will ever have.
Jane de Lira
Jane has more than 20 years of experience in managerial positions at B2B companies in financial services, software and logistics. A respected leader and business partner with strong communication and decision-making skills that help entrepreneurs grow their business quickly.
As a financial advisor, she knows that a holistic approach is needed to expand your business. She is also an inspiring speaker, coach and trainer.
Jane is able to see the bigger picture to lead and contribute to broader organizational strategic growth initiatives and optimize investments to create value.
Greg Wright
Greg takes a “Results Matter” approach to building out world-class sales and marketing organizations. As a leader, his focus is to develop and maintain a highly cooperative, energetic and competitive culture. His passion is to out strategize, out think, and out close the competition while continuing to focus on doing the right things.
Ultimately, we win when our customers are achieving the results we tell them they will achieve.
You as our new Contributor?
Do you recognize yourself in this story and are you considering continuing your consultancy career, but in a different way? We are looking for senior contributors with a rich experience in doing business internationally.